Back in 2012, Square Enix invested lots of money and time on social games, they released many different kinds of IPs – mainly free-to-play games for browsers and smartphones. Now the mobile division producer of the company, Takehiro Ando, has talked on his Famitsu blog about the future of Square Enix’s games.
In the “Goodbye Social Games” post, he talks about social games and states how they all seem to be almost the same. He admits that even Square Enix is guilty of this, and has dragged their own big franchises such Final Fantasy to make some easy and quick profit for the company.
Ando states, while these social games have been entertaining Facebook users etc. the hardcore gamers, who play on handhelds (3Ds, PSVita..) and consoles, have been left alone. This is why Square Enix will be saying “Goodbye” for social games and focusing on “epic and famous” high quality games that provide more entertainment for a long time.