As iconic as Louis Vuitton’s new campaign star might be, she isn’t an actor, a musician or a supermodel – it’s our very own Lightning, also known as Claire Farron. In 2016, the savior is to become the first video game character to become a high-fashion model in a major fashion house!
Square Enix stated that “This collaboration embodies the shared values cherished by both Louis Vuitton and Final Fantasy; to preserve our traditions while constantly seeking out new and revolutionary ideas in order to deliver products of world-class quality. Under this philosophy we aim to bring a new value and new experiences to the world.”
As the model for the “Series 4,” Lightning will appear on various magazine advertisements starting from the January 2016 issue and will also star in promotional videos for the campaign. In addition, she has become the new face of Louis Vuitton all over the social media.
Nicolas Ghesquière, Louis Vuttion’s Artistic Director of Women’s collections, commented, “It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.”
“The stunning new look of Lightning including her poses and character in action was fully produced by Louis Vuitton. Additionally, thanks to the Visual Works team, they were able to produce brilliant work under a tight schedule. This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand. As a result of this collaboration, this has infused new breath into the character, Lightning.” commented Tetsuya Nomura.